Urban Care Purple Shampoo helps neutralize unwanted orange and brassy tones, giving blonde, grey, or lightened hair a cleaner, cooler appearance from the first use.
Its vegan formula is enriched with plant-based keratin + UV filter, which protects hair color, reduces breakage, and leaves the hair silky, smooth, and easy to style.
Sulfate-free and ideal for maintaining vibrant, cool-toned color for longer.
How to Use:
• Use once a week only
• Apply to wet hair
• Massage for 1–3 minutes
• Rinse thoroughly
Suitable For:
✔ Blonde, grey, highlighted, and balayage hair
✔ Hair with yellow or orange undertones
✔ Dyed hair that needs to maintain a cool ash color