Urban Care Purple Sulfate-Free Shampoo neutralizes unwanted orange and brassy tones in blonde, grey, and highlighted hair thanks to its effective purple pigments and UV filter that protects the color from fading.
Its sulfate-, silicone-, and paraben-free formula gently cleanses the hair, adds silky softness, and helps repair the fibers with plant-based keratin.
Vegan and cruelty-free, it is ideal for maintaining cool-toned hair color and long-lasting shine.
How to Use:
• Use once a week or as needed
• Massage into wet hair for 1–3 minutes
• Rinse thoroughly
Suitable For:
✔ Blonde or grey dyed hair
✔ Sensitive hair (sulfate/silicone/paraben-free)
✔ Anyone wanting to maintain a cool, brass-free hair color